Rerehua is a Māori-owned business that sought to revolutionize the cosmetic industry by incorporating Te Reo Māori into its branding. The company introduced its cosmetic product, the Ladies First Lash Collection, featuring five distinct lashes with empowering Māori names. By infusing the beauty and cosmetics realm with the richness of the Māori language, Rerehua aims to promote cultural awareness and appreciation. The collection's colour tone of pink adds a touch of femininity and vibrancy to the overall aesthetic.
